A spoonful of the garden, every day.
Speculative concept created for my portfolio. Not affiliated with or endorsed by Gisou.

first light, the good spoon
The opportunity
On the shelf
Wellness gummies are booming, but most look and taste like medicine.
In the hive
A brand people already trust with honey, ready to move from the vanity to the breakfast table.

honey is already in their hair. why not their mornings?

Profile 01
The ritual lover
Lights a candle for her skincare. Wants wellness to feel like a small ceremony.
“Finally, a supplement that looks good on my vanity.”

Profile 02
The busy glow seeker
Does everything on the go. Wants results that fit between meetings.
“If it tastes like honey, I'll actually remember to take it.”

Profile 03
The gift giver
Always arrives with the perfect present. Wants something pretty enough to wrap.
“This is going in every birthday basket this year.”
The insight
Bees never need reminding to visit the flowers.
Make it sweet enough, and neither will you.
the whole campaign, in two sentences
The range




The ritual
Bee Well lives in the same five minutes as the kettle and the hairbrush.

best minute of the morning
6:45
Kettle on
7:00
Curtains open
7:05
The morning spoonful. Two gummies, straight from the jar.
7:20
Hair, face, out the door
Where it lives
the box is the bit people will post
Instagram and TikTok
Ritual content: the morning spoonful filmed the way people really start their day.
Sephora tasting bars
Try all four flavours at the counter before choosing a jar.
The mini beehive creator box
A small hive that opens to reveal the full range. Built to be kept, not binned.
World Bee Day, 20 May
Launch day, with a donation to bee conservation from every jar sold.
Rollout
Teaser, early May
Unexplained drips
Honey starts dripping into Gisou's own posts, with no caption and no explanation.
let them wonder for a week
Launch, 20 May
World Bee Day
The range is revealed, creator hives go out and tasting bars open at Sephora.
Sustain, the next 30 days
30 day ritual challenge
One spoonful a day, posted every morning. Thirty days is long enough to become a habit.

Your hair's favourite ingredient just found a new routine.
post 01

post 02

Four flavours. Zero guilt. One very busy bee.
post 03

Your hair's favourite ingredient just found a new routine.
story

tasting bar sign
How we'd measure it
repurchase is the one I'd watch
views across ritual content
of buyers repurchase within 60 days
posts in the 30 day ritual challenge
flagship stores with sold out jars
Why I'd run this
I've never finished a bottle of vitamins in my life, but I've never once left a jar of honey half eaten.
Tonushree